Tag Archives: small business

Print Drives Digital

In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners. While there is a good reason to put significant time and resources into online marketing methods, you should not forget about the tried and proven promotional technique of print marketing. Instead of trying to choose between the two, you can use one to promote the other. With the majority of shopping done online in 2017, your customers are bound to be exposed to digital media at some point. Why…

Flat Printing vs Thermography

What's the difference? Whether you are ordering business cards, letterhead, or event announcements, your choice between flat and raised print makes a big impact on how the final product looks. Is flat print the best choice? Or will thermography shine? These are not your only options for impressive printing, but today you will read about the comparisons between them. What are Thermography and Flat Print? Before we can talk about the different uses for these print processes, we want to introduce you to the way that thermography and flat print work. Flat printing is exactly what it sounds like: print that is flat. Flat printing is the…