What's the difference? Whether you are ordering business cards, letterhead, or event announcements, your choice between flat and raised print makes a big impact on how the final product looks. Is flat print the best choice? Or will thermography shine? These are not your only options for impressive printing, but today you will read about the comparisons between them. What are Thermography and Flat Print? Before we can talk about the different uses for these print processes, we want to introduce you to the way that thermography and flat print work. Flat printing is exactly what it sounds like: print that is flat. Flat printing is the…
20 Reasons To Use Calendar Marketing
1. Calendars are meaningful gifts Calendars are meaningful and appreciated. They’re not another direct-mailer stuffed in your customers’ mailboxes or a pushy sales call; in fact, they’re products people pay good money for. When you print calendars to give to your audience, you’re creating gifts they can enjoy. 2. Calendars are useful Everyone uses calendars to keep track of important dates and events; and because calendars are useful, your customers will put them on display. Many will reference them daily, exposing them to your company every day of the year. 3. Calendars are relevant A well-designed calendar helps you connect with customers. Your calendars shouldn’t simply…
Leaflet Distribution: Get your message across
With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action, too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet Distribution To start with, like all things, it depends on who you choose. Shop around, get plenty of quotes and analyze your options. The cheapest might be the cheapest because no one will ever see your leaflets. They may be dropping multiple leaflets at the same time, lowering the impact of your…
Beyond CMYK: Enhance your Digital Printing
Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…
How to Write Thank-You Letters for Clients
The art of the thank-you note has been largely forgotten, particularly by businesses. One unique way to improve customer retention, as well as positive word of mouth advertising, is by taking the time to write thank-you letters to clients or customers. While this can be a time-consuming process, the benefits for this type of communication are far-reaching and well worth the time spent. Ideally, the owner of a small business should be the one to send a thank-you note so that the gesture is associated with the company as a whole, not just with one employee.