In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners. While there is a good reason to put significant time and resources into online marketing methods, you should not forget about the tried and proven promotional technique of print marketing. Instead of trying to choose between the two, you can use one to promote the other. With the majority of shopping done online in 2017, your customers are bound to be exposed to digital media at some point. Why…
Beyond CMYK: Enhance your Digital Printing
Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…