1. Calendars are meaningful gifts Calendars are meaningful and appreciated. They’re not another direct-mailer stuffed in your customers’ mailboxes or a pushy sales call; in fact, they’re products people pay good money for. When you print calendars to give to your audience, you’re creating gifts they can enjoy. 2. Calendars are useful Everyone uses calendars to keep track of important dates and events; and because calendars are useful, your customers will put them on display. Many will reference them daily, exposing them to your company every day of the year. 3. Calendars are relevant A well-designed calendar helps you connect with customers. Your calendars shouldn’t simply…
Beyond CMYK: Enhance your Digital Printing
Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…