Tag Archives: advertising

Print Drives Digital

In today’s business landscape, everybody seems to be entirely focused on their online marketing campaigns. Improving the layout of websites and reaching out to customers in social media are just some of the objectives of most business owners. While there is a good reason to put significant time and resources into online marketing methods, you should not forget about the tried and proven promotional technique of print marketing. Instead of trying to choose between the two, you can use one to promote the other. With the majority of shopping done online in 2017, your customers are bound to be exposed to digital media at some point. Why…

How to Write Thank-You Letters for Clients

The art of the thank-you note has been largely forgotten, particularly by businesses. One unique way to improve customer retention, as well as positive word of mouth advertising, is by taking the time to write thank-you letters to clients or customers. While this can be a time-consuming process, the benefits for this type of communication are far-reaching and well worth the time spent. Ideally, the owner of a small business should be the one to send a thank-you note so that the gesture is associated with the company as a whole, not just with one employee.