What's the difference? Whether you are ordering business cards, letterhead, or event announcements, your choice between flat and raised print makes a big impact on how the final product looks. Is flat print the best choice? Or will thermography shine? These are not your only options for impressive printing, but today you will read about the comparisons between them. What are Thermography and Flat Print? Before we can talk about the different uses for these print processes, we want to introduce you to the way that thermography and flat print work. Flat printing is exactly what it sounds like: print that is flat. Flat printing is the…
Beyond CMYK: Enhance your Digital Printing
Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…