Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when they mail. In my experience, most industries have a good time of year to mail (when they get stellar results), and a bad one (when you wonder if anyone out there is listening). Do you know which season is best for you? While you may have a general idea of good times to mail, you may not know those weeks or months to avoid – when your response rate falls like a stone. As an example, one of my clients mails sales letters about commodities. You know,…
How to Write Thank-You Letters for Clients
The art of the thank-you note has been largely forgotten, particularly by businesses. One unique way to improve customer retention, as well as positive word of mouth advertising, is by taking the time to write thank-you letters to clients or customers. While this can be a time-consuming process, the benefits for this type of communication are far-reaching and well worth the time spent. Ideally, the owner of a small business should be the one to send a thank-you note so that the gesture is associated with the company as a whole, not just with one employee.
Fabricon Case Study
Big Company Solutions. Small Company Service
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
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Digital offset printing is perfect for short to medium print runs with the added value of customization. Digital technology enables data-driven versioning
for one-to-one personalization and hyper-targeting micro-market segments. Research shows data-driven personalization increases response rates 3X. Because
projects move directly from digital format to our presses, there are significant savings in time, plates and waste — and your message gets to market faster.
Our HP Indigo digital offset printing will amaze you and command attention from your buyers.
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G7 & Why it Matters
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