Category Archives: Blog

Leaflet Distribution: Get your message across

With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action, too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet Distribution To start with, like all things, it depends on who you choose. Shop around, get plenty of quotes and analyze your options. The cheapest might be the cheapest because no one will ever see your leaflets. They may be dropping multiple leaflets at the same time, lowering the impact of your…

Beyond CMYK: Enhance your Digital Printing

Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes  the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…

How the seasons affect your direct mail campaigns

Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when  they mail. In my experience, most industries have a good time of year to mail (when they get stellar results), and a bad one (when you wonder if anyone out there is listening). Do you know which season is best for you? While you may have a general idea of good times to mail, you may not know those weeks or months to avoid – when your response rate falls like a stone. As an example, one of my clients mails sales letters about commodities. You know,…

How to Write Thank-You Letters for Clients

The art of the thank-you note has been largely forgotten, particularly by businesses. One unique way to improve customer retention, as well as positive word of mouth advertising, is by taking the time to write thank-you letters to clients or customers. While this can be a time-consuming process, the benefits for this type of communication are far-reaching and well worth the time spent. Ideally, the owner of a small business should be the one to send a thank-you note so that the gesture is associated with the company as a whole, not just with one employee.