Category Archives: Blog

Flat Printing vs Thermography

What's the difference? Whether you are ordering business cards, letterhead, or event announcements, your choice between flat and raised print makes a big impact on how the final product looks. Is flat print the best choice? Or will thermography shine? These are not your only options for impressive printing, but today you will read about the comparisons between them. What are Thermography and Flat Print? Before we can talk about the different uses for these print processes, we want to introduce you to the way that thermography and flat print work. Flat printing is exactly what it sounds like: print that is flat. Flat printing is the…

20 Reasons To Use Calendar Marketing

   1. Calendars are meaningful gifts Calendars are meaningful and appreciated. They’re not another direct-mailer stuffed in your customers’ mailboxes or a pushy sales call; in fact, they’re products people pay good money for. When you print calendars to give to your audience, you’re creating gifts they can enjoy. 2. Calendars are useful Everyone uses calendars to keep track of important dates and events; and because calendars are useful, your customers will put them on display. Many will reference them daily, exposing them to your company every day of the year. 3. Calendars are relevant A well-designed calendar helps you connect with customers. Your calendars shouldn’t simply…

Leaflet Distribution: Get your message across

With so many companies using leaflet distribution with ongoing success, is it time you jumped in on the action, too? It certainly has some highly effective applications, the promotion of an event or special offer or launching a new business. Whatever your message, leaflet distribution is a genuine option to spread the word. Door-to-Door Leaflet Distribution To start with, like all things, it depends on who you choose. Shop around, get plenty of quotes and analyze your options. The cheapest might be the cheapest because no one will ever see your leaflets. They may be dropping multiple leaflets at the same time, lowering the impact of your…

Beyond CMYK: Enhance your Digital Printing

Many print fanatics are suckers for gloss varnishes, metallic foils, velvet finishes, neon colors, and lenticular images. Personally I, and many others are also advocates for digital print. Yet, for much of production, color digital print is process color only. Cyan, magenta, yellow, and black are classics, and they are perfect for many jobs, but sometimes  the consumers want more. InfoTrends estimates that 30% of offset prints in color have some type of enhancement beyond the four process colors. This process is often referred to as “CMYK+". The process of CMYK+ may be a spot or flood coat, a Pantone color, a metallic gold or silver ink, opaque white, or a…

How the seasons affect your direct mail campaigns

Some direct mail marketers focus so much on what they mail to whom, that they lose sight of another variable that’s just as important: when  they mail. In my experience, most industries have a good time of year to mail (when they get stellar results), and a bad one (when you wonder if anyone out there is listening). Do you know which season is best for you? While you may have a general idea of good times to mail, you may not know those weeks or months to avoid – when your response rate falls like a stone. As an example, one of my clients mails sales letters about commodities. You know,…